User Research Methods for Digital Experiences

A structured introduction to the main user research techniques applied to digital systems, gamified solutions, and games. The seminar illustrates how to integrate user research into an iterative design process, from defining goals to evaluating the final experience. Key topics: the role of user research in the product lifecycle; qualitative methods (interviews, observation, think-aloud protocols); quantitative methods (questionnaires, UX metrics, data analysis); evaluation of usability, engagement, and motivation; best practices for designing questionnaires for digital systems and games.